Here is a Google spreadsheet of the top email marketing software options, along with their pricing and a comparison of their features. To view the full list, proceed to this spreadsheet:
These software options vary a lot in their functionality. Here’s my take on the top alternatives and the main reasons that you’d need email marketing software:
An autoresponder is an automatic email follow-up sequence where customers subscribe and receive an automated sequence of emails. Aweber and GetResponse are the two most popular options. Other multi-function software such as Mailchimp and CleverReach also have this feature.
Most of the options do have email newsletter software built in, including templates so that you can easily create nicely designed HTML newsletters. Mailchimp, Constant Contact, iContact, Benchmark are the most popular choices for email newsletter software.
Some services focus on email delivery. They tend to be a lot cheaper per email sent and have less functionality than software that is marketed as “Email newsletter software”. Popular alternatives are SendGrid, Postmark and Critsend.
Automated emails to customer segments
Many of these email services have the ability to send emails to a segment of your list. Intercom is based around this concept of segmenting your email list automatically and sending emails to certain segments. For example you can target users who have not visited your site for the past five days. Some other options are Bronto or Customer.io
Social media marketing integrations
Many of the options allow you to integrate with Facebook, Twitter etc so that you can easily send a message via email and automatically post the message on Facebook for example.
Other features of email marketing software
There are a bunch of other features that you might be looking for, including: Analytics, exporting or importing email list, customizable sign-up forms, a/b split tests and integrations with other software.
You can view the full spreadsheet in the link below. If there is any software we missed, just let us know so we can edit the sheet.